So what is sustainability? If it is the byword with which we communicate acceptable, good, or better farming, how are we going to prove it? Livestock production is not that bad, but lack of clear facts means there is too much assumption because discussions around sustainability are based on subjection and not facts. This leads to confusion.
Some, namely NGO’s frequently take advantage of this and we end up with a miss informed society, that points the accusing finger based on emotion. At Inno+ we decided to find out more, to in effect put a number on sustainability. This set us on a good path for sensible discussion about the carbon footprint of pig and poultry production and how we as company could do something to improve this.
Next month in the last on my series, I will cover Green labelling and how we can turn the information produced from carbon scoring into a profitable business for farmers.